Saturday, July 30, 2011

Hermès for Target?


When my mother and I were in Target the other day we came across these bracelets, blatant ripoffs of the very famous bracelets sold at Hermès, so I couldn't resist putting them on while my mother took pictures with her iPhone. I've tried on the real thing at the Hermès Wall Street store, and of course they're much heavier and more gorgeous than these flimsy knockoffs.

Target's version of the Hermès Collier de Chien bracelet, $16.99. The real one retails for around $1,000.
A close-up of the real Collier de Chien made by Hermès. This one is made of navy crocodile and is available at Fashionphile.com for $2,095. Photo by Fashionphile.com.

Target's version of the Kelly Double Tour bracelet.

Plastic wrap still on the "Kelly" lock.
The Kelly Double Tour bracelet by Hermès. This one, in black Chamonix leather, is available at Fashionphile for $745, which is bizarre, since you can buy one directly from Hermès.com for $430. Photo by Fashionphile.com.

I would think the Hermès intellectual property lawyers would be all over this case. Those are pretty distinctive design features that I wouldn't be surprised to learn have been copyrighted, patented, or both.

18 comments:

Aesthetic Alterations said...

Wow--those fake double tours are hideous! Nearly as bad--but not quite--is the reseller's price.

CDC's a bit too much for me aesthetically, but the double tour is a fabulous piece to have. But I'd only encourage someone getting *the real thing*.

Adrienne said...

This makes me so mad! I really, really hate faux designer stuff. And I do not like Target (I have a "thing" about it actually). I hope Hermes takes action.

dewi67 said...

I want one but not from Target. It's a nice try though.

Pam @ over50feeling40 said...

Good eye Jill...I never would have known! It will be interested to see if the anything happens about this...it is pretty obvious!

Terri said...

You are much more au courant on jewelry than I am. Perhaps you have brought it to Hermes attention...and you'll be rewarded with a trinket for it.

fashionoverfifty said...

The copyright laws of fashion are a bit different here in the states than abroad. There have been quite a few attempts to change that--maybe someday!

Glimpse Creations said...

Wow, those really are almost an exact design! I hope Hermes does something about it! At least Target will never be able to replicate the Hermes quality and craftsmanship that go into their pieces!!

GRIT AND GLAMOUR said...

I saw those bracelets at Target too, and they are so horrifically substandard and such blatant ripoffs I, too, was surprised. I'm all for "inspired-by" pieces, but those bracelets are so offensive.

jill815 said...

Hi Catherine, these Hermes knockoffs were pretty hideous, fake leather of course, and so flimsy and cheap looking. I don't know if I could pull off the Collier de Chien, it is quite big, and I actually wasn't that into the Kelly Double Tour either, but I tried on the Baby Pavane in Blue Mykonos leather and thought I would faint, it was so gorgeous and so me. Unfortunately it was also nearly $500. Ouch. I have to think about it.

jill815 said...

Hi Adrienne, I don't have a problem with Target, but I couldn't believe they were selling these bracelets. And your comment makes me wonder if Hermes knows they are selling these bracelets. A trademark lawyer would be all over this case (I used to work for one and I know the cease and desist letter would already be in the mail!). I've read Proenza Schouler also has a problem with Target, believing they ripped off their P.S. 1 bag design, which was a double sting to them, as Proenza Schouler did a collection for Target! I believe they are taking action against Target but I have to read up on the topic to know for sure. I have seen the bag in question (during the same trip to Target, actually) and oh yes, it is another blatant ripoff.

jill815 said...

My dear Dewi67! Welcome back! We so need to go to the Hermes on Madison Avenue and try on bracelets. Remember how we were the youngest people in the store last year?

jill815 said...

Hi Pam, you know, the more I think about this, the more I'm thinking of calling the sales associate at the Wall St. store and asking for the number of the Hermes trademark lawyers. I'll let you know if I do, that will definitely be worthy of a post. I would be like the Hermes avenger, wouldn't I?

jill815 said...

Hi Terri, I so love your suggestion that Hermes reward me for bringing these ripoffs to their attention. Wouldn't that be wild (and wonderful)? I'd take a real version of either of the bracelets I've shown here!

jill815 said...

Hi Paula, I don't know how the copyright laws differ here rather than in Europe, I just know that if Hermes was a client of the intellectual property law firm I used to work for, the lawyers would've already sent the cease and desist letter to Target regarding these bracelets. I'm not a lawyer, but the design features here are so distinctive, it seems really bold (and dumb) of Target to sell them. I guess they are relying on the fact that people who shop at Target don't also shop at Hermes, but they have forgotten the very important middle ground of people like me, who shop at both stores, and are very aware of brands and what those brands sell.

jill815 said...

Hi Sarah, if I find out Hermes is taking action against Target I will report back here! I think I might troll around the Business of Fashion site and find out if it looks like Hermes is even aware of the bracelets. Maybe they are and are just blowing it off since the Target bracelets are such cheap imitations.

jill815 said...

Hi Vahni, I'm so glad someone else noticed these bracelets. My mother saw them with me but didn't know that Hermes makes the original ones. You are so right, they weren't 'inspired by' pieces, they were blatant ripoffs.

amy said...

Thank you for noticing! I walked by and was like... collier de chien? What are you doing at Target? Wait... are those nasty-ass rip offs of double tours?
Check the scarf section. They've got some equestrian-ish faux-silk things that look slightly Hermes from far away.
Target, what are you doing??

jill815 said...

Hi Amy, thanks for stopping by! I'm glad I'm not the only one who saw these bracelets. I didn't even think to stop by the scarf section, but now I want to go and see what you're talking about. What IS Target doing? I like the collaborations they do with designers but not these tacky ripoffs.