Thursday, August 29, 2013

Giving Lucky Another Look

Lucky, September 2013, the first issue for new Editor-in-Chief Eva Chen.

After a great article in The Business of Fashion about Eva Chen, newly-installed Editor-in-Chief of Lucky magazine, I’ve decided to give it another look. One of my favorite beauty writers, Jean Godfrey-June, is there and for awhile last year I would buy issues just to read her columns, but I stopped after the rest of the magazine failed to inspire me. The slant seemed geared toward high school girls who shop just to shop. Don’t get me wrong, I love girls in high school, but I know what they are looking for in clothes and accessories and what I’m looking for are not the same. Also, I despise fast fashion. It feels so wasteful.

Eva Chen, the new Editor-in-Chief of Lucky.

I’m finding the September issue of Lucky more mature than before, more about clothes and accessories I can imagine in the closet several years down the road, and—dare I say it?—more relatable than Vogue, since it features a mix of high-end dream purchases alongside more budget-friendly pieces. I think Ms. Chen and her team put together a great—and fun—first issue.

I can definitely relate to this look. In fact, I own everything I need to recreate it!

I also love these (although make mine with a lower heel!).

Ms. Chen’s appointment to Editor-in-Chief is notable for a couple of reasons—she is the first Asian-American to be at the top of the masthead of a Condé Nast magazine; at 33 she is the youngest EIC at a major American fashion magazine; and Anna Wintour, Editor-in-Chief of Vogue, selected her for the position, making me wonder about both of their futures.

I know some of my favorite bloggers are Lucky contributors so I ask you: Do you read Lucky? In print or online? Do you expect the magazine will change under a newer (and younger) Editor-in-Chief?

Give me your thoughts on this one!

UPDATE:

When I sent out a tweet saying I was enjoying the September issue of Lucky, Eva Chen herself got back to me, saying for another week subscriptions are just $3! What? Talk about the nice price. This is being offered through Amazon and it includes 5 issues, both digitally and in print. I don’t have a tablet but I will definitely take 5 print issues for $3, I’d be crazy not to! Click here if you want more details. Do note that Amazon says the subscription will auto-renew in 6 months unless you take steps to cancel it. Also note that if you are a current subscriber Condé Nast will add 5 issues to your current subscription.

19 comments:

Inner Outer Beauty said...

Very interesting read, I didn´t know that Lucky had a new editor in chief, and that she´s that young. Will buy a copy to make up my mind:) What a nice blog you have! Please step by mine if you´d like! Caroline

Coulda shoulda woulda said...

No I don't but you made me interested! I might download an issue just to check it out and see what Anna saw in her...x

Jill said...

Hi Caroline, nice to meet you, I will stop by your blog! It was very interested to read the article about Eva, I highly recommend it. And because she is so young and I don't see Anna retiring anytime soon I wonder if she would be Anna's pick to take over Vogue when she finally does retire. In any event, I'm enjoying this first issue! XO, Jill

Jill said...

Hiya Coulda shoulda woulda, let me know what you think if you read the new Lucky. I think Anna saw the future in picking Eva, the article said she is the first 'digital native' to be hired to an EIC position, which I take to mean she worked for online issues of magazines. I may subscribe for a year of Lucky just to see the changes Eva makes. It will be interesting to watch! XO, Jill

Cloud of Secrets said...

I like the look of the magazine more than I have over the past couple of years, and some of the layouts and collages were downright classy. But they've gone even farther into aspirational high-end fashion. It's no longer the creative, here's-something-different cocktail of low-middle-occasional high that made me fall in love with Lucky back in 2009.

I have a few more months of Lucky, then I have to decide whether to renew. I do always like entering the drawings, and the small prizes I've won have more than paid for my subscription costs in the past.

GRIT AND GLAMOUR said...

I hope like hell that she does resurrect Lucky. It needs serious help! It does seem a little more sophisticated this last issue. Actually, since I still have the issue, that means thing HAVE improved!

I'm waiting to see how it progresses. Fingers crossed.

Laurel's Quill said...

I've not read it yet. i keep looking for the style magazine which features older women who aren't dead yet and who want to wear something besides Alfred Dunner from JCP. I am so glad I sew, but I like to be inspired.

Pam @ over50feeling40 said...

I have avoided it for a long time because I thought it was too young for me....but based on your recommendation, I will pick one up and give it a read. Thanks Jill!

Jill said...

Sarah, what you said about the old Lucky of a few years ago makes me want to dig up an old issue I think I have because I loved the cover. I believe it's from 2009. It will be interesting to compare the two! Eva admitted in the BoF interview that she wanted it to be more aspirational so I'm not surprised you noticed that right off! XO, Jill

Jill said...

Hiya Vahni! What you said made me laugh, about still having the issue around. That's why I stopped buying it. I would be on the train and would go through the whole thing on a short ride, realize there wasn't anything I wanted to save, and recycle it within the week. I hope they keep Jean Godrey-June on staff and make some of their stories a little longer. XO, Jill

Jill said...

Hi Laurel, you hit it right on the head, I am kind of hoping for a Lucky type magazine, except for ladies 40 and up. Different than More, different than Real Simple. I like to be inspired too and while I have nothing against Blake Lively, she is lovely and I like her style, I hope Lucky will do feature stories on actresses in their late 30s and up in the future. They need to put Cate Blanchett on their cover! XO, Jill

Jill said...

Hi Pam, tell me what you think of it when you have a look. I like some of the layouts in the front of book section, it seems more grown up than before. That's what caught my eye when I picked up the issue and started flipping through it. XO, Jill

Anonymous said...

I *almost* thumbed through the new Lucky at the grocery store about a week ago because some of the headlines on the cover sounded interesting. But I didn't because I reminded myself that I'm 20 years past the magazine's target audience. Now I'm gonna have to pick it up!

Amities,
Marsi

LunaStitches said...

I'm glad to hear Lucky has a new editor. I've been buying, but have become increasingly disenchanted because of the shift to younger, frankly, wacky fashion. (I don't begrudge those high school girls, either). I really like the mags that interpret high fashion for the everyday person (some of the InStyle content, for example). As a fifty-seven year old, I long for a magazine aimed at an older reader, with $ to spend, but without the anxiety-inducing "disease of the month" articles! I just want style, fashion, and beauty without the medical stuff...I get that info elsewhere. Is anyone out there listening? :-)

Jill said...

Hi Marsi! It's still geared toward a younger audience but it does feel more grown-up and some of the skirt shapes and boots and flats they showed are just lovely, even for us 'older' ladies! Let me know what you think of it if you pick up a copy. XO, Jill

Jill said...

Hi Luna Stitches, your comment is cracking me up, I don't want to read those disease of the month articles either, ha ha! Seems like we are looking for the same magazine. I hope someone at Conde Nast or Hearst or Meredith is paying attention! XO, Jill

Karen Reid-Mogford said...

I adore Eva. She is pure gold, and on such a roll....can you imagine being in that job? Makes me feel like such a low achiever!
I live in the UK so we can't get lucky mag but looking at the pages you've blogged, it looks so much more relatable. I buy vogue (can't help myself) and its laughable at £8000 for a jacket etc etc.
love Blake lively omg that girl is just beautiful!
Good call Eva for the first issue
X

kim at northerncalstyle. said...

Jill, Totally agree with you about Lucky. It needed a reboot and to appeal to a more mature audience. I do like that fact that it makes fashion affordable and highlights regular girl's style vs, celebs and socialites like Vogue. It's the fashion version of Domino and hopefully it can keep on track with that.

xxKim

Anonymous said...

The September issue is an improvement but I hope it doesn't begin to look like Vogue. Robin H.