Monday, September 10, 2012

Born to Be Brad


Anyone who is a fan of The Rachel Zoe Project should read the entertaining memoir Born to Be Brad: My Life and Style, So Far by Zoe’s former assistant, Brad Goreski. He talks about his childhood struggles in Port Perry, Ontario, Canada, as a boy with a love of Barbie dolls and clothes, who, while surrounded by a loving and accepting family, still felt out of place with his peers. After attending acting school and realizing he didn’t want to be an actor, he had a brief, not-so-successful stint as a model, which eventually lead him to a life in fashion as a stylist.

He writes about his time at Vogue, both as an intern in New York and then as a fashion assistant in the West Coast office—my favorite part was when he talked about interviewing with Vogue Editor-in-Chief Anna Wintour, even detailing what he (and she!) wore during their meeting. Another great tidbit he shares is about the day he helped the Vogue team style former Alaska governor Sarah Palin for a Vogue profile, in the months before John McCain named her as his running mate in the 2008 election. When a pair of Sorel boots they needed for Palin’s shoot were still in New York City, they—unbelievably—had them airlifted to Wasilla, Alaska for the shoot the same day! What? And if any of you remember the picture, I do, it was a close up shot of Palin, no boots in sight, and she doesn’t even look like herself. She was pregnant at the time and did not wear her trademark glasses.

An unrecognizable Sarah Palin in Vogue, February 2008. Photo by Jonathan Becker.

Brad and Rachel in September 2009. Photo by Katy Winn.

Goreski details the long road in getting hired by celebrity stylist Zoe, as well as his rocky start once there—all caught on film for the show—and what made him leave after two and a half years. He then struggles to start his own styling business, working out of his apartment amid (false) rumors he is trying to poach Zoe’s A-list clients. At all times you get a sense of how Goreski pushes himself to think big, go for what seems impossible and believe in himself, helpful reminders for anyone, no matter what their career dreams are.

Brad in March 2012. Photo by FameFlynet Pictures.

Brad and I both agree this is one of the best Oscar looks ever!

With fun sidebars like the names of Goreski’s favorite vintage shops, worldwide, and the 10 Best Oscar Looks Ever (he picked my personal favorite, Julia Roberts in black and white vintage Valentino in 2001), Born to Be Brad is a fun, fast and inspiring read.

4 comments:

hostess of the humble bungalow said...

Sarah Palin looks amazing!
I have completely forgotten that image and issue.
Brad's book sounds like one for my future reading list.
Merci beaucoup,
Hostess

Pam @ over50feeling40 said...

Thanks for the review, Jill. I would like to read it!

Angele Style said...

Brad must have some money behind him or backing him because being Zoe's ex-employee I doubt would get you a book deal? Good for him for going for it he must be fantastic at networking!!!!

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