|The Cartier Mansion is under renovation until 2016.|
The Cartier Mansion at 5th Avenue and 52nd Street is closed until 2016 for renovation, but on the same day that I went to Bergdorf Goodman to see the windows I could not resist having a look at their new temporary location on 5th Avenue and 59th Street across from Bergdorf and the Plaza Hotel. It opened in April in the old GM Building and it is gorgeous inside, like a touch of 1950s glamour crossed with modernity. It also feels like both a jewelry store and museum, filled with cases of the most jaw-dropping diamond panthers.
|The new Cartier boutique is in the old GM Building in Manhattan.|
|It’s diagonally across from Bergdorf Goodman...|
|...and directly opposite the Plaza Hotel.|
|The inside of the boutique. Photo by Ricky Zehavi.|
Unlike Van Cleef & Arpels, it was all smiles when I walked in. They really know how to make a gal feel welcome at Cartier! Young ladies in their twenties were trying on Love bracelets and Juste un Clou bracelets, both of which I am immune to, which is good because each of those bracelets runs in the high four figures. No pining here, hooray!
|A Cartier Juste un Clou bracelet in rose gold, $7,200 (ouch).|
|Cartier Trinity Ring in white, yellow, and rose gold. Love!|
I tried on a Trinity ring, which I am not immune to, and visited with a Tank Solo. My seven-year-old daughter was with me and I’m not sure who had a better time, me trying things on and looking at both the space and the sumptuous jewelry, or her, meowing every time she saw a diamond panther since she is obsessed with cats. There are a lot of diamond panthers in Cartier so she spent most of her time there meowing. It sounded like someone had let a cat loose in the store!
|A 1966 Cartier Panther brooch once belonging to the Duchess of Windsor.|
|Detail of a bib necklace once owned by the Duchess of Windsor. From Amazing Cartier.|
Whether you are in the market for a little quelque chose to mark a very special occasion or just want to have a look at beautiful fine jewelry, Cartier’s new boutique is most definitely worth a visit!
757 Fifth Avenue at 59th Street
New York NY 10153
The last two images are from the glorious book Amazing Cartier: Jewelry Design Since 1937 by Nadine Coleno, which I was able to check out from my local library.