Thursday, August 14, 2014

Dreaming of Cartier (Again)

The Cartier Mansion is under renovation until 2016.

The Cartier Mansion at 5th Avenue and 52nd Street is closed until 2016 for renovation, but on the same day that I went to Bergdorf Goodman to see the windows I could not resist having a look at their new temporary location on 5th Avenue and 59th Street across from Bergdorf and the Plaza Hotel. It opened in April in the old GM Building and it is gorgeous inside, like a touch of 1950s glamour crossed with modernity. It also feels like both a jewelry store and museum, filled with cases of the most jaw-dropping diamond panthers.

The new Cartier boutique is in the old GM Building in Manhattan.

It’s diagonally across from Bergdorf Goodman...

...and directly opposite the Plaza Hotel.

The inside of the boutique. Photo by Ricky Zehavi.

Unlike Van Cleef & Arpels, it was all smiles when I walked in. They really know how to make a gal feel welcome at Cartier! Young ladies in their twenties were trying on Love bracelets and Juste un Clou bracelets, both of which I am immune to, which is good because each of those bracelets runs in the high four figures. No pining here, hooray!

A Cartier Juste un Clou bracelet in rose gold, $7,200 (ouch).

Cartier Trinity Ring in white, yellow, and rose gold. Love!

I tried on a Trinity ring, which I am not immune to, and visited with a Tank Solo. My seven-year-old daughter was with me and I’m not sure who had a better time, me trying things on and looking at both the space and the sumptuous jewelry, or her, meowing every time she saw a diamond panther since she is obsessed with cats. There are a lot of diamond panthers in Cartier so she spent most of her time there meowing. It sounded like someone had let a cat loose in the store!

A 1966 Cartier Panther brooch once belonging to the Duchess of Windsor.

Detail of a bib necklace once owned by the Duchess of Windsor. From Amazing Cartier.

Whether you are in the market for a little quelque chose to mark a very special occasion or just want to have a look at beautiful fine jewelry, Cartier’s new boutique is most definitely worth a visit!

757 Fifth Avenue at 59th Street
New York NY 10153

The last two images are from the glorious book Amazing Cartier: Jewelry Design Since 1937 by Nadine Coleno, which I was able to check out from my local library.


Coulda shoulda woulda said...

Cartier has been having lackluster sales over here in the UK and I am sure that is reflected worldwide. They just haven't been coming up with enough have to have items and once you have a classic then you don't need to buy so ironically their classic stream is their business hiccup. For that reason I find they are very nice and very welcoming and quite eager. I don't mind the new clou bracelet but it seems like after a certain age it doesn't suit so much. But I think to their credit their after sales service is unparalleled.

Dawn Lucy said...

How fabulous! I love your daughter running around meowing at all the panthers! Adorable!

Dawn Lucy

Anonymous said...

Cartier is a favorite of mine too. I treasure my tank fran├žaise watch and wear it practically every day. They were wonderful to us when we were engagement ring shopping (my husband purchased elsewhere, however). I'm sort of pining for a love bracelet but I'm not crazy about the lock feature, which defeats the purpose I guess, lol.

You should get the watch someday, you won't regret it.

Pam @ over50feeling40 said...

Great directions...I know exactly where it is! I would love to see it the bracelet and ring are gorgeous!

Glenda said...

Before I read the description, I immediately thought of Wallis Simpson. Exquisite pieces, indeed.

Jill said...

Hi Naomi, I know what you mean--some of their newer pieces aren't doing it for me. I'm thinking of that new Amulette de Cartier--just not for me at all. I can see how their classic pieces would drive their business at this point and I do think the Love bracelet and the Juste un Clou bracelet have a young modern feel to them. I found a lot of the VCA jewels to just feel old and fussy so I like Cartier's more updated styles! XO, Jill

Jill said...

Hi Dawn Lucy, yeah, my girl likes cats so it was getting kind of crazy in there with her meowing at everything. I had to get her out of there after awhile! XO, Jill

Jill said...

Hi Helen! Oh, I have admired your Cartier watch on your blog, good to know it is the Francaise. I am pretty stuck on the Tank Solo so if I ever did go for it that would be the one I'd purchase. I'm glad to know you wear your Cartier watch every day, that's how I would do it too! XO, Jill

Jill said...

Hi Pam, it's lovely to visit there, even just to have a look, and they are very welcoming. XO, Jill

Jill said...

Hi Glenda, yes, the Duchess of Windsor and Wallis are the same person, that was the title given to her when she married David, who had been King Edward VIII. Upon his abdication he was given the title HRH The Duke of Windsor, so Wallis became the Duchess of Windsor when they married in June 1937. She owned some of the most amazing jewelry ever created and Cartier was one of her favorite jewelers! XO, Jill