Friday, June 4, 2010

Let's talk about makeup, shall we?

A couple of weeks ago I got to do something I haven't done in years--go to Sephora on a weekday. No kid in tow! I popped into the midtown Sephora near the Herald Square Macy's around 1PM and it was packed. PACKED! Ladies trying on every makeup offering on display, and in one instance a woman who kept maneuvering around people--"Excuse me, excuse me,"--to get to different eyeshadow shades before rushing back over to the mirrors on the end of each aisle. Clearly putting her entire face on for the day.

I was at Sephora to try a product I've read good things about, Yves Saint Laurent Touche Eclat Radiant Touch, a luminizer/concealer that retails for $40, pictured above. From the Sephora website:

"A luminizing pen that brings light and radiance to the skin, immediately erases any signs of fatigue, and brightens the complexion."

They also say it's "like eight hours of sleep and an instant pick-me-up in a magic wand."

If there are phrases guaranteed to catch my attention they would be "eight hours of sleep," "instant pick-me-up," and "a magic wand." How could I not try this product?

It has a soft brush that is activated by clicking the end like a pen and the luminizer itself has a creamy consistency and comes in four shades. I commandeered my own mirror, far away from pushy eyeshadow lady, and found Luminous Ivory (No. 2) was the perfect shade for me. How could I not buy it? I looked great. I looked refreshed.

I looked at the line at the register. It was snaked around itself at least four times, like it was Christmas Eve, with ladies in a mad dash for last minute gifts.

It was the middle of May.

It seems what I've read is true--in shaky economic times women will still spend a little cash on a new lipstick to help bolster their morale. I'm all for that but I was starved, I had to get back on the F train to pick up my son in time from school, and the line was at least 20 minutes' long, so my instant pick-me-up in a magic wand will have to wait another day.

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